December 4, 2021

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The World Live Breaking News Coverage & Updates IN ENGLISH

Prasar Bharati starts scaling up its news service

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Prasar Bharati starts scaling up its news service
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Prasar Bharati starts scaling up its news service
Prasar Bharati starts scaling up its news service

NEW DELHI: As part of the sweeping reforms at Prasar Bharati, the public service broadcaster has begun scaling up the Prasar Bharati News Service, its digital news dissemination arm, to distribute “authentic” news from the government and from across the globe.
While the Prasar Bharati Board had approved the setting up of the Prasar Bharati News Service (PBNS) in 2016, efforts to set up services gathered pace in 2020, when the board decided to discontinue existing subscriptions of news agencies Press Trust of India and the United News of India and develop, as is laid down in the Prasar Bharati Act (but which was never acted upon), its own news dissemination arm.
A concerted push followed, senior officials told TOI, in the aftermath of the coronavirus pandemic, when fake news was in abundance and the broadcaster felt the need to disseminate “authentic” information from the government, including latest advisories and information related to Covid.
PBNS was launched just before the 2019 general elections and was focused on creating a presence on and disseminating content through social media sites like Facebook and You-Tube. The news service, which is free to use for now, is likely to be made a subscription-based service going forward.

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