As an extension of his film business, Shah Rukh also ventured into visual effects in 2006. He opened a state-of-the-art VFX studio in Mumbai a few years ago. SRK’s company is the go-to for several Bollywood projects and was responsible for the graphics for hits like ‘Chak De! India’ (2007), ‘Ra.One’ (2011), ‘Krrish 3’ (2013), ‘Phillauri’ (2017), and ‘Zero’ (2018) to name a few. At the opening of his new VFX studio in 2017, SRK had tweeted, “25 years in Mumbai, which have given me my life. For the first time at the opening of RC VFX new office. I felt, I must have done something right”.