January 25, 2022

The World Live Breaking News Coverage & Updates IN ENGLISH

The World Live Breaking News Coverage & Updates IN ENGLISH

Wunderman Thompson aims for 2x biz in 3 years

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, Wunderman Thompson aims for 2x biz in 3 years, The World Live Breaking News Coverage & Updates IN ENGLISH
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, Wunderman Thompson aims for 2x biz in 3 years, The World Live Breaking News Coverage & Updates IN ENGLISH
, Wunderman Thompson aims for 2x biz in 3 years, The World Live Breaking News Coverage & Updates IN ENGLISH

MUMBAI: Wunderman Thompson south Asia CEO Shamsuddin ‘Shams’ Jasani, who took over in his new role in November has set a target of doubling the business in three years.
In an exclusive interaction with TOI, Jasani said strategic acquisitions would form a significant part of this vision. Although Jasani did not share any specific numbers, he said Wunderman Thompson in India is powering significant growth for the global business.
“The vision is to double our size in the next three years. Although lofty, it’s a vision which we feel is going to be possible by building on this amazing legacy that we’ve had,” said Jasani. A key part of what Jasani terms as ‘Wunderman Thompson Reboot’, is to evolve from being an agency to a partner to clients.
“Over the next one year will be about how we can evolve in not just offering a great brand experience but also transforming our business into a consumer experience business by owning the entire consumer experience funnel for the entire business, and not just the brand. Every touchpoint of the consumer experience, even the post purchase journey, is critical. That evolves our discussions within clients — from the CMO to CIOs, CXOs and CEOs too,” said Jasani.
One of Jasani’s mandates is also to evolve the India business to what Wunderman Thompson is globally, and to take assets that India is strong in and build it globally. The 1,400-strong Wunderman Thompson India, he added, can also fuel the growth globally in terms of talent. Jasani said the firm has a strong focus on strengthening its capabilities in digital as well. Mirum India, its digital/marketing-tech company, is being seamlessly integrated with the parent.
Prior to joining Wunderman Thompson as CEO, following Tarun Rai’s elevation as ED strategic initiatives (APAC), Jasani had scaled up Isobar to a 300-strong digital agency.

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